Digital Marketing Course Outline

Learning & Earning Development Project

Learning Outcomes

• Explore ins & outs of Digital marketing;
• Design, Measure, Analyze, Improve & Control Facebook Content Marketing;
• Design, Measure, Analyze, Improve & Control Facebook Paid Campaign;
• Understand the marketing strategy of Google Plus, Youtube, Twitter & Instagram.
• Analyze digital marketing KPI measurement Tools;

Foundation (Core Skill) Training Course Outline:75 Hours

Day Unit of Competency 1st Session ( 2 hours) 2nd Session ( 2 Hours)

01.

• Introduction to Digital Marketing and Digital marketing tools
• ABC of Digital Marketing
• Tools of Digital marketing e.g. content marketing, SMM, SEO, Affiliate, email marketing, and video marketing.
• Career opportunities for Digital Marketing
• Introduction to Content Marketing, Social Media Marketing, Search Engine Optimization, Affiliate Marketing, Email Marketing and
• Video Marketing

02.

• Explore Content Marketing Platform
• Importance of content marketing?
• Introduction to different types of content: Article Image content, Video Content, Slide Content, Audio Content
• Exploring content marketing platforms: Blogging (personal blog, company blog, guest blog, free blog, Facebook, LinkedIn, google plus, medium, Pinterest, Youtube, Vimeo, Slideshare.net,Soundcloud.net